International Marketing: An Asia-Pacific Perspective Paperback – 7 October 2016

Professor Richard Fletcher is Adjunct Professor of Marketing at the University of Western Sydney (UWS). Professor Fletcher holds a Master of Arts by Research from the University of Sydney, a Master of Commerce in Marketing from the University of New South Wales, and a Doctorate in Philosophy in International Marketing from the University of Technology, Sydney (UTS). During the time he spent at the University of Technology, Sydney prior to taking up his current appointment, he lectured in Marketing and International Marketing at both the graduate and undergraduate levels and created five new international marketing subjects not previously offered in Australia.

Richard’s research interests are countertrade, internationalisation, networking, ethical issues, cultural impacts and the problems of marketing to emerging markets.

He is a fellow of both the international think tank IC2 and the Academy of Marketing Science and he has been a member of the executive of the Australian and New Zealand Marketing Academy (ANZMAC) since 2008. He is on the editorial board of the US journal of Industrial Marketing Management. He is also a member of the European Marketing Academy (EMAC), the UK Academy of Marketing (UKAM), the Academy of International Business (AIB), the Australian and New Zealand Academy of International Business (ANZIBA), the Industrial Marketing and Purchasing Group (IMP) and the Australian Institute of Export. He has been a visiting Professor at the Reims Business School; the International University of Geneva; The Johannes Kepler University, Linz; Senshu University, Tokyo; University of Ulster, Ireland; and the University of Otago, New Zealand.

Heather Crawford is a Lecturer in the School of Management & Marketing at Charles Sturt University (CSU). Heather holds a Masters in International Marketing from the University of Technology, Sydney (UTS) and a PhD in Cross-Cultural Marketing from the University of New South Wales (UNSW). At CSU, Heather lectures in International Marketing, E-Marketing, and Marketing Communications.