Innovation Management and New Product Development Paperback – 21 December 2020

Explore key concepts ofmanaging innovation and engage with latest developments in the field

InnovationManagement and New Product Development, 7th Edition, by Trottis an established textbook on innovation management, management of technology,new product development and entrepreneurship. It provides an evidence-basedapproach to managing innovation in a wide range of contexts, includingmanufacturing, services, small to large organisations and the private andpublic sectors. The book keeps you abreast of the recent developments in thefield of innovation and how the subject is being discussed in the widerbusiness world through up-to-date examples, case studies, illustrations andimages in every chapter. Clear and informed coverage of the managementprocesses of new product development, coupled with a practical orientation oftaking you through real-life challenges and dilemmas, makes it an essentialtextbook for MBA, MSc and advanced undergraduate courses.

About the author:

PaulTrott is Professor of Innovation Management at the Business School,University of Portsmouth, and Professor of Innovation Management &Entrepreneurship at Delft University of Technology, Netherlands. His researchis widely cited and is published in many journals including Research Policy,R&D Management, Technovation, International Journal of InnovationManagement and Marketing Management.

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